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The menace named Novel Coronavirus is on an absolute tear with no signs of slowing down. With the World Health Organisation (WHO) adopting a new name COVID-19 for the nightmarish disease, a total of 44,653 confirmed cases have been reported, including 1,113 deaths. Globally, more than 45,000 cases have been reported from 28 countries. As of the time of this writing, India itself has 3 confirmed cases out of around 1700 “suspects” checked. Frightening as the stats are, most of us are well acquainted with these by now. So today, we are going to take a look at another aspect of this mayhem. That is the Web Marketing Trends – with special emphasis on customer search queries, digital advertising trends and lastly web marketing blueprints for relevant businesses and digital marketing companies. Customer Search Query Trends Sharp surges in search interests have been witnessed across markets and geographies when it comes to search terms (or keywords, for the nerds) like ‘ coronavirus ...

Bhrashtachar Mukt Bharat Humaari Maang Nahi, Humaari Zidd Hai! (Corruption free India is not our need, it’s our determination)  – AAP’s Twitter Bio (Followers: 5+ Million)  For the People | Of the People | By the People National Convenor:  @arvindkejriwal   – AAP’s Insta Bio (Followers: 215K+)  Rashtra Nirman ke liye, AAP se jure (Let’s build the nation, be with AAP)  – AAP’s Facebook cover (Followers: 4.3+ Million) From AAPflix campaign to video marketing – AAP has left no stone unturned to grab the eyeballs of their ‘target group’ and beyond. The 8-year old political party led by the “common man” Arvind Kejriwal has not only won the hearts of Delhiites but also traversed the minds of the entire nation – thanks to the power Digital Media.  In a country where about 565 million people are active internet users, it’s always a smart move to convey your agenda through digital channels.  The success story of AAP on the digital me...

The digital universe has sort of hijacked our daily lifestyle. From checking on our Facebook accounts to placing an order of our favorite apparel brand – we can’t help but keep a constant tab on the goings-on of the digital-scape. Be it an academic institute or a top-notch brand, businesses too are leveraging the power of digital media to enhance their brand visibility and drive sales All of this has contributed to the emergence of more and more digital marketing jobs as the demand for digital marketing professionals is at an all-time high. Word is, by the time 2020 ends, India’s digital industry is expected to produce more than 20 lakh jobs.  But what about the earning potential?  Well, as a digital marketer, you will not only get highly paid but also ensure a future-proof career than many of those traditional 10-to-5-ers we’re accustomed to. And if you know the right tricks, you might get famous as well!  Let’s take a quick peek at the most in-demand Digi...

Every Graduate or an aspiring corporate professional consider pursuing MBA atleast once in a lifetime. If you ask me, I was no exception – High-profile job roles, great packages, international trips, and what not! Who wouldn’t want this life? However, things are different now. The Millennial generation is often confused between a mainstream MBA or specialised professional courses such as digital marketing diploma or any other subject of your preference. Now let’s compare two situations.  •  Situation 1  → You have managed to crack those oh-so-tricky CAT or MAT exams (after spending half of your savings of a lifetime). → You get an admission in a premier institute which comes with a stupendous fee-structure.  → If not, you settle for an inconclusive MBA college which may or may not provide ‘100% placement assistance’.  •  Situation 2 → You opt for an industry-relevant professional course such as Digital Marketing diploma, certification courses ...