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We pick up our Digital Marketing Glossary series right where we left after Part 1. Today we’d cover B-C. B2B Stands for Business-to-Business – implies a business entity that is trying to sell or market its products or services to another business. B2C Stands for Business-to-Consumer – implies a business entity that is trying to sell or market its products or services to Consumer/ End-users. Backlinks It refers to a link that leads the way from one website to another. As opposed to a “normal” link, however, a “backlink” is an incoming and not an outgoing link. Types : Nofollow backlink – Instructs search engines to ignore a link. They don’t pass any value/reputation from one site to another. Not helpful for SEO. Dofollow backlink – This is the most sought after backlink as such backlinks from reputed sites greatly help in SEO. Banner/ Banner ad It is a heading or advertisement appearing on a web page in the form of a bar, column, or box. A sample size –...

A landing page is a page that you, well, land on! No seriously, that’s what it actually implies. It is a specialized page which is the first one your browser opens up when you hit a CTA (Call To Action) element on a foreign page or app. Landing page is also known as ‘static page’, ‘destination page’ or ‘lead capture page’. Once a visitor is on the page, he or she is offered a resource from the business in lieu of his or her contact information. The knowledge of how to create an attractive landing page that also helps in maximum conversion is a must-have for digital marketers. After all what good is digital marketing if it doesn’t help in conversions? Digital Marketing classroom training classes like  ours  often have comprehensive study modules to teach this exact concept of landing page creation with maximum conversion as the main focus. (Courtesy – Codeacademy) A landing page may as well be the homepage, but it is generally not recommended. Generally speaki...

You don’t need us to tell you that e-commerce and social selling of today is not a novelty that only certain people can cherish. It’s no longer the ‘phenomenon’ that it once used to be. In fact, it’s now the norm among the Gen-X and Gen-Y. So much so that even brick-and-mortar stores are expected to have an ‘online option’ for customers to purchase goods online. Even I’m guilty of ordering and paying for groceries online while picking them up from the store the next day, to save time. (Courtesy – Medium.com) But what if e-commerce suddenly has a love marriage with social media? Will selling on social media soon become the norm too, just like e-commerce)? Or are we still far off from that scenario? Well first things first, let’s start with the bare definitions for the uninitiated. What is Social Selling Social Selling refers to directly marketing and selling your goods or services on social media platforms. Suppose you’re a small business owner looking to sell ...

World Hypertension Day (WHD) is upon us. 17th May is celebrated as World Hypertension Day annually. This is an initiative of the World Hypertension League (WHL), an affiliated section of the International Society of Hypertension (ISH). The World Hypertension League (WHL) has announced that it will postpone the celebration of World Hypertension Day (WHD) 2020 until October 17, 2020, due to global COVID-19 pandemic. The WHD was first celebrated on May 2005 and has become an annual event ever since. WHD’s main goal is to promote mass awareness of hypertension. It also encourages citizens of all countries to prevent and control this silent killer, the modern epidemic. The expanded theme for World Hypertension Day 2020 is  “Measure Your Blood Pressure, Control It, Live Longer” , with a goal of increasing hypertension awareness in all populations around the world. What exactly is Hypertension Hypertension is the fancy medical term for high blood pressure (BP). This...