Digital Marketing Glossary – Part 2

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We pick up our Digital Marketing Glossary series right where we left after Part 1. Today we’d cover B-C.

B2B

Stands for Business-to-Business – implies a business entity that is trying to sell or market its products or services to another business.

B2C

Stands for Business-to-Consumer – implies a business entity that is trying to sell or market its products or services to Consumer/ End-users.

Backlinks

It refers to a link that leads the way from one website to another. As opposed to a “normal” link, however, a “backlink” is an incoming and not an outgoing link.
Types :
Nofollow backlink – Instructs search engines to ignore a link. They don’t pass any value/reputation from one site to another. Not helpful for SEO.
Dofollow backlink – This is the most sought after backlink as such backlinks from reputed sites greatly help in SEO.

Banner/ Banner ad

It is a heading or advertisement appearing on a web page in the form of a bar, column, or box. A sample size – 468 x 60 pixels.
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Banner ‘blindness’

It implies the growing trend of website visitors to ignore banner ads even if they contain useful info the visitor might be looking for. Probable reason – Banner ads are too commonplace nowadays and often more show than substance.

Banner exchange

A system wherein participating websites agree to showcase banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads for the purpose of displaying on other websites.

Barter

This refers to exchanging goods or services in lieu of each other without the use of money.

Beyond the Banner

This refers to online advertising which does not involve standardized GIF and JPEG banner ads.

Blog

A frequent, chronological publication of personal thoughts and Weblinks.
(As it stands, I just blogged about a blog!)

Bounce Rate

1) In the context of web analytics, bounce rate means the percentage of visitors who leave after viewing a single page.
2) In the context of email marketing, it refers to the percentage of emails in a campaign that is undeliverable.

Browser

A web browser or simply a browser is a type of software to gain access to the World Wide Web. As soon as a user requests a web page from a particular website, the browser starts collecting necessary content from a web server. After that, it displays the page on the screen.
Google Chrome, Mozilla Firefox, Opera, Vivaldi, Apple Safari, Netscape Navigator, Internet Explorer, Microsoft Edge are some examples of web browsers.

Burstable Bandwidth

This refers to a hosting option allowing sites to use the available network capacity to handle periods of peak usage.

Button Ad

It is a type of graphical ad which is smaller than a banner ad.
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Buzzword

A hot word or phrase that is doing the rounds on social media or social circles. A buzzword is used more to impress than explain.

Caching

Caching means storing Web files for later use at a point accessed faster by the end-user.

Call to Action (CTA)

It refers to a customized marketing message that attempts to persuade the target audience to perform the desired action. CTA may be an element on a web page that, when clicked, redirects a user towards a specific action and even conversion.
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Canonical

Lines of code added to the HTML head of a webpage to indicate to Google whether a piece of content is original or duplicated from somewhere else. Original content canonicals will point to itself while duplicated ones should point to the original location.

Carousel Ad

Carousel Ads are a type of advertising format combining multiple videos or images into a single ad. Carousel ads are particularly popular on Instagram and Facebook.

Content Delivery System (CDN)

A system of physically distributed servers across the world designed to speed-up the delivery of web pages and files by routing and re-routing user requests to the server that’s in the best position to serve them.

Click-through

This refers to the event of clicking through an online ad to the advertiser’s destination.

Click-Through Rate (CTR)

The average number of click-throughs per ad impressions expressed as a percentage. It is the ratio of how many times an advertisement was clicked on and against how many times it was shown.

Code

This refers to the programming behind a website or a software program.

Comment Spam

Irrelevant or outright harmful comments posted to a blog with the main aim of dropping a link to the spammer’s website.

Contextual Advertising

This is a technique of showing ads based on the content (or the context or theme) of a web page.
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Conversion Rate

The ratio of website visitors who take the desired action to the total number of visitors.

Cookie

Cookies are the data stored on a computer by a website so preferences are remembered on future requests.

Cost per Action (CPA)

It is that online advertising payment model wherein the payment is based exclusively on qualifying actions such as registrations and sales. registrations.

Cost per Click (CPC)

The cost or cost-equivalent paid per click-through.

Cost per Lead (CPL)

An online advertising payment model in which payment is based on the number of qualifying leads generated.

Cost per Mille (CPM)

This means cost per thousand impressions (technically, “cost per mille”). This model refers to advertising bought on the basis of impression. This is opposed to the various types of pay-for-performance advertising, wherein the payment is only triggered by a mutually agreed-upon activity (i.e. click-through, lead, sale).
‘Mille’ means “thousand”.

Customer Acquisition Cost

The cost associated with acquiring a new customer.
This Digital Marketing glossary series will be continued. Stay tuned!
You may check out our affordable range of digital marketing courses prepared keeping YOU in mind! We have something for everyone.
Make sure to follow our Facebook, Twitter, and Instagram pages regularly to stay updated about Institute for Digital and Content Marketing.

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