Busting 6 Common Myths Surrounding Digital Marketing

Digital Marketing is a lucrative profession that is trendy as well as recession-proof. Well almost. Being both an art and a science, digital marketing has many layers to it. This can be learned online as well as in a digital marketing classroom training of a decent institute for digital marketing.

Digital and content marketing has been around for quite a while now. Well, 3 decades to be precise. Digital marketers practice the same art in various ways, so there is always room for interpretation. Misinterpretation too. Over time, very many myths surrounding digital marketing have come into existence.

We have busted at 5 common myths about this profession. Read on!

Myth #1: Getting into Digital Marketing is tough

Getting into digital marketing is not necessarily tougher than any other comparable profession. This is one of the few fields which does not require big fat degrees for making an entry. Just make sure you have some domain knowledge, some technical inclination, real passion, and loads of common sense! No seriously, these are really the pre-requisites for making an entry into digital marketing practical training. Not that tough is it?

Myth #2: Digital Marketing doesn’t pay well

Quite the opposite actually. Digital marketing does in fact pay handsomely. Even newbies with nada experience get paid decent amounts if they can prove their mettle. Obviously you’ve got to have the skills even if not the degrees in this competitive world. No free lunches folks!

Check out the salaries yourself.

Myth #3: Digital Marketing doesn’t allow freshers

Nope, it does. It is perhaps the only profession that allows talented people with little to no experience to come on board, which is priceless. As a matter of fact, the one talking to you right now is one such!

Have an academic or professional gap of one or two years and fancy digital marketing careers ahead? You’re welcome! You’re much better off than one of ‘those’ professions where they may end up asking for more experience than your age! LOL 😀

Myth #4: Digital Marketing is only for large businesses

Stupid myth to be honest. Digital marketing is for everyone irrespective of the size or volume. Creating and maintaining brand image, penetrating the online marketing space, boosting page rank in search engines, etc. are the major objectives of digital marketing. Small firms, as well as large ones, are in need of digital marketing. Everybody is!

Myth #5: No heavy traffic, no joy

Well, yes and no. It is great to have good traffic, but even if you don’t at the beginning, it doesn’t mean all of your digital marketing efforts are wasted. There are social media too, for instance, which you can focus on to increase the traffic to your blog or website or whatever it is that you’re invested in.

Myth#6: I have a website, my Digital Marketing is on point

Having a website is the absolute starting point to get your business online. But that is just the starting point of Digital marketing, not the end. You have to update your content, follow proper SEO techniques, need to connect with audiences, ramp up your email marketing and newsletter games, deploy cool CTAs, and so on and so forth. It is not just about having the website, it’s about updating and maintaining it for proper content marketing.

So these were the top 6 myths about Digital Marketing BUSTED! Engage us in the comments section below with all your precious thoughts and opinions.

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