Digital Marketing Course | Content Marketing | SEO | Social Media Marketing | Data Analytics

  Latent Semantic Indexing – LSI is a popular term amongst SEO experts and some reputed influencers. LSI is an excellent application for ensuring organic search achievement. Google reveals that HubSpot & other leading sites implement Latent Semantic Indexing – LSI to get an optimum SEO boost for next-level campaigns. But What is LSI and How Can It Benefit SEO Performance? LSI has an extra advantage of furthering business scope among marketers. Latent Semantic Indexing – LSI (LSI) is a process by which search engines (such as Google) discover ways to make content and terms work simultaneously. LSI helps in collating content that is beyond keywords, key phrases, or synonyms. Search engine optimization boosts website traffic through the exact keywords on your pages but, as time goes, keyword-stuffed content, paragraphs and meta tags are becoming outdated SEO techniques. And, that is where LSI comes to action- a necessary practice of using LSI keywords to keep sites relevant amidst...

  Digital Marketing has entered almost every field because businesses are developing very quickly. For the past 10 years, e-commerce market trends are undergoing a lot of experimentation and modification to meet up the industry standards. Digital marketing is one such mechanism that adapts and creates innovative trends to keep e-commerce boosted. What is E-commerce? E-commerce is the business of selling and buying using the internet/online platforms. Digital marketing is the connecting point between e-commerce and a customer through multiple marketing channels and online promotion. Digital marketing is highly instrumental in making e-commerce one of the most successful businesses in the last decade. Also, the steady growing growth of smartphones and the internet made it easy for sellers and buyers to trade merchandise at any given time and from anywhere. Today, sites such as Myntra, Flipkart, Amazon, Jabong, Ajio, Reliance Smart, Grofers, Swiggy, Uber Eats, Zomato, Food Panda etc. ...

  In 2020, there are more than 500 million blogs and 1.6 billion websites! Even though the market is saturated, content marketing continues to generate more leads compared to other practices. Content marketing is growing exponentially. It is one of the strongest marketing strategies that has been brewing competition among brands for the past 10 years. What is Content Marketing? Content marketing generates 6x Conversion Rates compared to other online marketing activities. Content Marketing is the technique of getting your audience defined or create a more refined buyer persona using the strategic promotion of content. Content marketing drives maximum brand value using valuable content that fits the search result of a relevant audience. Content is best applicable for website, social media, newsletter, blog promotion and all visual platforms. Today, you can easily take up content marketing training and produce exceptional content within months! To excel as a content marketer, you nee...