E-commerce Market Trends To Help You Strategize Your Next Digital Marketing Campaign

 

Digital Marketing has entered almost every field because businesses are developing very quickly. For the past 10 years, e-commerce market trends are undergoing a lot of experimentation and modification to meet up the industry standards. Digital marketing is one such mechanism that adapts and creates innovative trends to keep e-commerce boosted.
What is E-commerce?
E-commerce is the business of selling and buying using the internet/online platforms. Digital marketing is the connecting point between e-commerce and a customer through multiple marketing channels and online promotion. Digital marketing is highly instrumental in making e-commerce one of the most successful businesses in the last decade. Also, the steady growing growth of smartphones and the internet made it easy for sellers and buyers to trade merchandise at any given time and from anywhere.
Today, sites such as Myntra, Flipkart, Amazon, Jabong, Ajio, Reliance Smart, Grofers, Swiggy, Uber Eats, Zomato, Food Panda etc. are some of the best e-commerce trades that have gained popularity using the right digital marketing strategy. Digital Marketing is the only medium to commercialise e-commerce.
Why Is E-commerce Trending Among Learners?
Learning e-commerce opens multiple career avenues for modern learners. You can thrive as an e-commerce marketer, digital marketer, social media marketing head or PPC expert. With the right training, you will score through the market trends in no-time.
Here’s why you can learn e-Commerce marketing

• It provides you with the practical training of handling a team and gives you insights into digital development.
• You gain experience by interacting with developers and existing experts from the e-commerce field.
• As an e-commerce trained professional you will be able to save the company time, focus on commercial requirements, develop strategies, policies, and marketing techniques.
• Ecommerce marketing enhances your communication skills, provides you with real-time data and interactive techniques to climb up the ladder.

The Necessity Of Digital Marketing For E-commerce

Digital marketing implements C/C++ (programming languages) for web functioning and development. Digital Marketing uses MySQL – a back end tool for website automation, application development and improving the business.
What are the benefits of Digital Marketing in e-commerce?

• cost benefits
• dynamic apps/websites
• easy CMS integration
• SEO friendly URLs
• data security
• increased audience
• improved compatibility & flexibility

With the right digital marketing strategy, you can generate huge revenue, acquire customers, and increase the brand value of your e-commerce business.
The increased brand awareness will help you get positive reviews which in turn accelerates your product/services exchange.
More than 38 million social interaction led to 600,000 orders in 2020. And Facebook alone helped to increase the website traffic leading to 85% sales for all the orders.
It is now crucial to gain customers attention through Digital Marketing and help E-commerce market trends to meet businesses challenges. Digital Marketing emphases on integrating specific marketing channels to make it simpler for E-commerce businesses. That is why there is a new craze among students to learn e-commerce marketing and make it big in 2021 and beyond.

Here’s How Experts Are Doing It!

Search Engine Optimization (SEO)

• SEO increases the quality and quantity of your website traffic through organic search engine results.
• Companies are generating more than 150% ROI on their social media, blog, website all of which added to direct sales.

Search Engine Marketing (SEM)

• SEM focuses on improving the website’s visibility, increases organic SERP, provides quick and real-time results
• SEM uses paid advertising campaigns focusing on trending keywords to reach out and track user’s activities on your website.

Email Marketing

• Email marketing is one of the most effective Digital Marketing channels for sellers looking to produce actual ROI.
• It enhances the customer shopping experience, helps your company connect with your customer, tap into the user’s interest, and increase profitability index

Social Media Marketing (SMM)

• SMM includes regular posting on Facebook, Instagram, Twitter, YouTube, and LinkedIn to make it easier for brands to connect with relevant customers.
• Social media marketing is getting stronger every day. Therefore, learners are taking up digital marketing courses, PPC training and other professional courses to learn new strategies for career development.

However, What Is Trending Today Might Not Be ‘in’ For Next Month.

Let’s glance through some of the 2020 e-commerce market trends. Specialists rhapsodize about how far digital marketing has evolved and how far it can lead e-commerce!

• Statista says that e-commerce represented 16% of the total market share (in retails) and the sales amount reached 4 trillion dollars in 2020, globally.

• (AR) Augmented Reality is enhancing the online shopping experience remarkably. Online shoppers can now visualize their favourite product, place it accordingly (be it furniture or apparel) with the help of AR. AR is the first-hand 3D experience for shopaholics.

• Voice Search is beating all other searches in the market! 50% of online shoppers are using voice search to make their shopping experience simple yet accurate. Voice assistants like Google Assistant, Apple Siri, Amazon Alexa, Microsoft Cortana are now part of everyday life among most households globally.

• Artificial Intelligence (AI) is our favourite smart-agent! AI has won over shopper’s hearts by being an efficient product and service recommender. AIs are complex programs (also called Chatbots) that work as a personalized attendant for shopper’s needs. The rise of AI and machine learning (ML) improved customer service, automated customer data, offered 24/7 support and increased social media revenue. AI-based on-site personalized experiences amplified revenues by up to 25% and reduced bounce rates by 45%.

• Similarly, 60% of customers prefer chatbots, apps or websites answering their queries. In 2020, 80% of businesses are using chatbots.

• Big data is the next big e-commerce market trend and has been playing a big role in providing personalized experiences for customers. Big data simultaneously offers data privacy and ultra-personalized experience.

• Mobile shopping is the future! By 2021, 73% of e-commerce will take place via mobile devices. Having a responsive website is mandatory for your e-commerce site and you can learn it yourself with the right skills from a reputed digital marketing institute. E-commerce marketing today is all about providing a smooth user experience for your customer plus multiple e-payment and e-wallet options.

• 62% of customers prefer watching the video of a product plus product reviews before making a purchase. To be precise, video is the way to get customers to respond. Stream live videos, do product unboxing, service demonstration and product-related animated videos to grab customer attention.

I hope such statistics will make it easy for you to decide on a digital marketing career and secure a position in the e-commerce market. Great campaigns equal great ROIs.
Now is the best time to learn e-commerce marketing and optimize your digital strategy for conversion. To stay ahead of the competition, you can adopt means to finetune your campaign, gain potential customers and convert them on-site.
Click here if you are interested to know more about your career options with e-commerce and digital marketing. Book a FREE career counselling session with our admission expert today!