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It would not be an overstatement to say mankind is going through an unprecedented crisis. Yes, I’m talking about COVID-19 which has affected more countries than two damn World Wars did! Various countries have taken precautionary measures to make sure the spread of the coronavirus can be prevented further. Digital marketing experts around the world have played commendable role in spreading the message online too. India, as we know, has been greatly affected by this virus. This is the current scenario as of the time of writing this blog. In light of this, the Government of India has taken a commendable step towards stopping the spread of the virus –  which is to initiate an almost nationwide lockdown for 21 days commencing from 25th March 2020. Digital marketing experts and their target audiences alike, everyone is spending their time holed up at their homes these days. Now, these professionals, especially digital marketing experts with 9-5 or so jobs are naturally find...

If you have been following our blogs even occasionally, you should have a fair idea about the career profits of digital marketing by now.  Simply put, digital marketing is an extension of traditional marketing in the online sphere using computerized tools to boost reach, brand image and thus long term revenue in ways traditional marketing can’t. With the advancement of digital media, digital marketing careers have thrived like no other. There is a great demand for digitally skilled professionals – be it search engine optimization specialists, bloggers or graphic designers. As per official data of reliable sources, the market cap of the digital marketing industry will exceed the INR 225 billion mark by 2020. 2 million+ jobs are up for grabs in 2020 and beyond! (Courtesy – MarketEdu) Given the favorable conditions, digital marketing jobs will remain trendy, that’s for certain. But what exactly are the profits of digital marketing career, especially considering th...

COVID-19 is the deadly disease caused by novel Coronavirus has affected  162 countries and territories  across the world.  The facts and figures are changing rapidly and reportedly,  Liberia, Africa  is the latest country to have been affected. There are close to  14,000  new confirmed infections with  114  total cases and  3 deaths  in  India  alone. Kolkata is the latest Indian city  to have been affected by COVID 19. A man, who recently returned from England has tested positive and is now admitted to a hospital – making it the latest Indian State to fall prey to this menace. (Live Statistics – Courtesy: Worldometer) (Live Statistics – Courtesy: Worldometer) Background – Know your enemy For the uninitiated,  “corona”  means  “a crown or something resembling a crown”.  This virus family got its name as it has a barbed edge (or so-called ‘crown’) around it when looked at un...

Digital Marketing is an indispensable skill for firms looking to penetrate markets, reach prospective customers and make it big. Whatever the size of the business, being able to digitally advertise product and service ranges or simply the brand name makes a considerable difference in the long run. As per reliable media outlets, the value of the Digital Marketing industry will exceed the  INR 225 billion mark  by  2020.  Digital Media is all set to produce  more than 20 lakh jobs in India itself during 2020!  With the digital skill gap predicted to widen in the coming years, the demand for skilled digital marketers will only keep surpassing the supply. In light of the above, it can be safely stated that a career in Digital Marketing is both trendy and in huge demand. But other than raw digital know-how, what exactly are the other essential qualities needed for a great career in Digital Marketing? Let’s take a look. 1. Basics of Marketing Know...

World Digital Marketing Congress had recently hosted an event in Mumbai. At this event, CMO Asia & The World Federation of Digital  Marketing professionals   have jointly awarded the noteworthy “Digital Marketing of the Year Award” for 2019. 350+ Leaders from various nationalities turned up at the event. The awardee goes by the name  Kapil Jain , who is a rockstar Digital Marketer as well as the Founder and CEO of Graphitto Labs. Much has been covered in the digital media related to this event, and we believe as aspiring Digital Marketing professionals all of you have come across the details thus far. So without going over all that again, we are going to analyze some things we learned from the “Digital Marketer of the Year”. 1. It is important to learn from your surroundings Quoting Kapil’s own words from the award ceremony: “Observing, listening and learning from people around me has really helped me grow a lot in my professional life.” Indeed, a Digita...

Almost every company or business nowadays count on the power of Digital Marketing to reach their customers in a more flexible cost-effective way. To quote the well-known marketing tagline of Reliance Mobiles, “ Karlo Duniya Mutthi Mein ”, it’s now very obvious that if you have a smartphone in your palm, you possess the whole world in it! So, instead of spending loads of capital on billboards, banners and TV commercials, isn’t it always a better idea to run ads on social media or other digital platforms instead? Do you want a career in a highly growing industry in which skilled professionals work dedicatedly towards something? A career in the most diverse industry where an IT team, creative pros and analysts work together for a single project? A career that offers in-house, outsourcing, as well as freelancing or business opportunities?  Then getting a legit  digital marketing certificate  is the only way to expose yourself to a myriad of opportunities! Here...