Digital Marketing Glossary – Part 3

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This is the 3rd part of our ongoing Digital Marketing Glossary series. If you’ve not checked out the second part yet, you can do so here.
We have covered D-H today. Read on!

Directory

A directory or web directory is a listing or collection of other websites.

Disintermediation

It refers to the elimination of intermediate elements in a supply chain also referred to as “cutting out the middlemen.”

Distribution Channels

The individual platforms through which digital marketing messages are delivered. They can be social media, email, blogs, forums, etc.

Domain name

The location of an individual resource or item on the internet. Think of it as the ‘phone number’ of specific entities on the internet. Most used with respect to a website. 

Doorway Domain

A domain that is specifically used to rank high in search engines for particular keywords. It serves as the ‘doorway’ or entry point through which visitors navigate to the larger or main domain.

Doorway Page

Similar to a doorway domain, with the difference being it is a single webpage.

eCPM

Net cost every thousand impressions (technically, “effective cost per mille”).

Email Marketing

The promotion of goods and services via email.
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Email spam

Unwanted, unsolicited, and sometimes malicious email.
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Exclusivity

Its a contract term in which one individual or group grants another individual or group sole rights regarding a particular function/ activity.

Ezine

It is a type of electronic magazine delivered via a Web site or an email newsletter.

Facebook

A very popular social networking site. URL – www.facebook.com.
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Favicon

A tiny star-shaped icon used by some browsers to identify a bookmarked Web site.
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Favorites

Most used items marked for easy access. Equivalent to bookmarks.

First-mover Advantage

An insurmountable advantage sometimes gained by the first significant company to move into a new market.

Flash

It is a type of multimedia technology developed by Macromedia to allow much interactivity to fit in relatively small file sizes.

Forum

It is an online community where visitors may read and write about topics of common interest.

Frames

A page element that allows for the dividing of a webpage into multiple independent parts.

Freemium Model

A sales model where a business offers a basic product for free, giving the customer an option to use an advanced or complete version for a premium cost.

Frequency Cap

It is the limit/ threshold on the number of times a specific visitor is shown a particular advertisement

Geo-tagging

A technique of detecting a website visitor’s location to serve location-based content or advertisements.

GIF89a

Same as Animated gif.
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Google Data Studio

A free-to-use Google tool that lets users make custom reports with data from Google’s marketing services and external sources.

Google Instant

This is a Google search engine feature that shows search results as the search/ keyword query is being typed.

Guerilla Marketing

Unconventional and witty marketing technique intended to get maximum results from minimal resources.
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Guest Blog

A blog published on another blogging site. The featured author is temporary.

Heatmap

A graphical depiction of data where varying degrees of a single metric are shown using different colors.

Hit

A solitary request of a file from a web server.

House-ad

A kind of self-promotional ad that a company runs on its own site/network to use unsold inventory.

HTML (Hypertext Markup Language)

It is the standard markup language for documents designed to be displayed in a Web browser. It is the basic building block of the Web.

HTML banner

A banner ad using HTML, often including interactive forms in addition to or replacing standard graphical elements.

HTML email

An email that is formatted using Hypertext Markup Language, as opposed to plain text email.

Hybrid model

A combination of two or more models (typically used in the context of online payment models).
This Digital Marketing glossary series will be continued. Stay tuned!
You may check out our affordable range of digital marketing courses prepared to keep YOU in mind! We have something for everyone.
Make sure to follow our Facebook, Twitter, and Instagram pages regularly to stay updated about digital marketing jobs.

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