5 Best Books Every Marketer Should Read

The COVID19 pandemic allowed most of us to brush through the pages of our favourite books. During our isolation period, books served as our best friends- keeping us company against all despair. As we get closer to the last chapter, there is a certain melancholy that every book-lover can relate to, followed by a yearning to ‘know more’, to ‘read more’.

As marketing personnel, whether you’re a part of a company or an entrepreneur, I am sure, you’d like to stay alert on the new-age marketing ideas. And today, marketing books are easy to spot but it’s important to know which ones are worth your time. Each book you read must have a timeless appeal.

To address this bittersweet distress, I have listed 5 wonderful books for young marketers and entrepreneurs who are looking to build their 2020 reading list.
This list of 5 essential books, written by the brightest authors in the industry, contains marketing classics that have inspired marketing buffs and a younger generation of writers.

So, without further ado, let’s dive in.

1. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, by Scott Brinker

This book gives you an insight into –

• conquering marketing challenges by successful adaption of organization frameworks.
• Portraying the importance of software industry in business marketing which includes

1. lean management practices
2. the novelty of the technology
3. realistic approaches to scale-up marketing techniques in a constantly shifting industry
4. tactics to unleash one’s talent in the digital era

Highlights-

• Upsurge the tempo of marketing’s responsiveness without a burnout
• Design “non-stop” marketing programs and ever-evolving campaigns
• Driving growth with reduced risks and marketing experiments
• Architect marketing abilities in layers for best results
• Balancing strategic focus with emerging opportunities

2. Full Funnel Marketing, by Matt Heinz

Matt Heinz brings you an out-and-out marketing guide to transform your role, your squad, and your business with the ‘Full Funnel’ Marketing approach. In here, you will find-

• a tactical, detailed, and pragmatic approach to succeed in modern marketing.

For B2B marketers, it is no longer enough to provide their sales team with content, qualified leads and be done with it. Full Funnel marketers are dynamically working alongside the sales team from sales course, revenue accountability and impact measurement based on sales pipeline input, marketing impact and direct revenue progress. This extended role of contemporary B2B marketers is altering the functionalities and converting marketing costs to a calculated profit hub in small/large industries. Today, the pressure for driving and nurturing leads to revenues is massive. Full Funnel Marketing by Matt Heinz is a swift guide that simplifies the concept of innovative sales techniques.

3. Lean Marketing for Start-ups: Agile Product Development, Business Model Design, Web Analytics, and Other Keys to Rapid Growth by Sean Ellis

A complete guide for digital buffs. Highlights-

• Demand harvesting for faster sales cycle
• Formulating value proposition
• Searching for untapped areas with SEO & SEM techniques
• Survey of the existing users in the relevant field
• Analysing solutions for competitive demands
• Discovering the hefty & unmet demands with less to no competition
• Revenue effectivity of prominent promotions

4. Impossible to Ignore, by Carmen Simon

Impossible to Ignore by Carmen Simon emphasizes on the essentials of content marketing-

• Unique tactics to stand-out in a muddled content-filled world.
• A real-time formula to engage the target audience
• The secrets of cognitive science leading to content creation
• How neuroscience and psychology plays a vital role in content promotion
• A 3-step practical plan for curating evergreen content supported by plausible case studies.

5. Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, by Joe Pulizzi

An exceptional book written by Joe Pulizzi- the founder of Content Marketing Institute covers a step by step guide into –

• Transforming traditional business into a modern product/service through audience mapping
• Means to build and attract a solid target group
• Perfect ways to use the content for audience engagement
• Informative content is sellable content and reading audience through their web-habits
• A blueprint for succeeding with content marketing

The list of good marketing books is big! and I have given you a very concise list. You must try the following books during this ever-lasting lockdown and use the knowledge to enhance your potential-

• Pat Flynn – Will It Fly?
• Seth Godin – Permission Marketing
• Eugene Schwartz – Breakthrough Advertising
• Joe Pulizzi – Epic Content Marketing
• Jay Baer – Youtility: Why Smart Marketing Is About Help Not Hype
• Dale Carnegie – How to Win Friends and Influence People

And so on.
What are the best marketing books that you have read? Leave your recommendation in the comments section. We would love to know.