Top 6 YouTube Marketing Tips For Newbies

 

Why YouTube Marketing?

YouTube marketing guide

Even so, one of the downsides of YouTube is that it flashes frequent advertisements (unless you are a premium subscriber). Therefore, it’s necessary to strategize your YouTube marketing using the right approaches.

Your 3-step guide:

  • Create and optimize your YouTube channel
  • Understanding your target group and competition using data analytics
  • Advertising through influencer marketing & YouTube ads

So, How To?

  1. Create a Business YouTube Channel
    When you open a YouTube channel using a Brand Account on Google, several authorized Google Accounts can log in at once.
  1. Do an Audience Study
    You can access the Analytics tab while using a business YouTube channel. This tab contains a lot of statistics that give you a quantitative insight on your audience’s habits, view counts, interaction rate, average watch-time and revenues generated.
YouTube marketing tips
  1. Competition Research is A Must
    Competitive analysis is vital for getting ahead of other brands in your niche on YouTube. Fortunately, a lot of the information is already available on competitive channels which you can quantify as per the number of views. You can use this to form your original content strategy.
  1. Optimize your Videos for SEO Reach
    You should tune and perfect your YouTube SEO to get the maximum value. However, if your content is unique, gaining the viewer’s traction won’t be any trouble. Here’s how you can optimize your YouTube videos-
YouTube Stats
YouTube marketing Facts
  • Curate a perfect title using the right keywords
    • Use Google Adwords/Keyword Planner to pick the right phrases for your title.
    • Nobody entertains clickbait so, your title should voice your video
    • Keep your title within 70 character
  • Make an interesting thumbnail
    • Use the best image from your video freeze-frame to create your YouTube video thumbnail. You can also customize your thumbnail to give your video a unique touch
  • A gripping video description will do wonders
    • Write within 5000 characters max
    • Use relevant keywords in the title and video description
    • To help viewers, you can add a contents page to your video
    • Link it to the various playlists on your YouTube channel
    • Add 15 applicable hashtags (maximum)
  • Hashtags are the in-thing
    If you want your video to be easily searchable on YouTube, hashtags are your game. Don’t create a long list of hashtags, instead, select up to 15 hyper-relevant hashtags. Using more hashtags will side-line your video, so- be selective.
  • Actively ask for your channel-subscription
    Sometimes, the quickest way to increase followers list is to ask for it. A personalised message saying- Like, share, and subscribe should be your mantra before/after each video.
  1. Schedule & Upload your Videos
    Once you’ve optimized your videos, it’s time to schedule and upload them manually or using tools such as Hootsuite or Creator Studio.
  1. Optimize your YouTube Channel to rope-in Followers
    With the right tools, you can entice more views, and convert those views into steady subscribers.
    To do so, fill out pertinent information on your profile including:
    • Your Keyword-rich Bio
    • Location And Contact Information
    • An Appealing YouTube Banner Image
    • Links To Your Social Media And Website

YouTube is a community and networking comes with responsibility. YouTube provides you with ample choices to build relationships with other creators, gives you prospects for cross-channel promotions and occasional collaborations with influencers.

YouTube Marketing tricks

Related Course

YouTube Marketing Course

Location: India

Comments

  1. arshiya fouziaDecember 5, 2020 at 1:20 AM

    Awesome blog. I would love to see true life prepared to walk, so please share more informative updates. Great work keeps it up
    digital marketing course

    ReplyDelete

Post a Comment

Popular posts from this blog

How To Speed Up WordPress Website

Image
In this day and age businesses need to go digital. The days of throwing a Hail Mary at traditional marketing is nearly coming to an end. A business that wants to be successful needs to be online, period. Social Media aside, having a decent website is a great way to help people know about the business. And the easiest way to get your own website up and running is to opt for the tried and tested WordPress platform. While there are alternatives to WordPress like Wix, Weebly, Site123, etc. WordPress remains the platform of choice for many businesses and CMSs, including personal blogging sites even in 2020.  According to hostingtribunal.com, as much as 32.5% of all sites today are WordPress based! No wonder knowledge of WordPress forms part of most digital marketing practical training modules. (Source – ArtDriver, Year – 2020) But having a website for the sake of it is not enough. Websites must be fast and functional while offering eye-candy visualizations to attract and re...
Read more

Learn Content Marketing Strategy From Scratch

Image
Content marketing, in simple terms, is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. More or less any brand can increase awareness here or there, but the ones that stand the test of time have a specific content marketing strategy or plan in place to guide smarter decision-making. Content strategy boils down to figuring out what kind of content will attract the target audience and inspire them to take actions that will prove beneficial to the business. Doing that successfully requires co-ordinating various moving parts. To put things in perspective, the business needs to set goals, research the target audience, and map out how buyers will interact with the content and ultimately drive profitable actions. As per MarketingProfs,  63%  of businesses don’t have a documented content marketing strategy. That is where the need for a proper content blueprint comes in. (Source: Higher Visibility) (...
Read more

Busting 6 Common Myths Surrounding Digital Marketing

Image
Digital Marketing is a lucrative profession that is trendy as well as recession-proof. Well  almost . Being both an art and a science, digital marketing has many layers to it. This can be learned online as well as in a digital marketing classroom training of a decent institute for digital marketing. Digital and content marketing has been around for quite a while now. Well, 3 decades to be precise. Digital marketers practice the same art in various ways, so there is always room for interpretation. Misinterpretation too. Over time, very many myths surrounding digital marketing have come into existence. We have busted at 5 common myths about this profession. Read on! Myth #1: Getting into Digital Marketing is tough Getting into digital marketing is not necessarily tougher than any other comparable profession. This is one of the few fields which does not require big fat degrees for making an entry. Just make sure you have some domain knowledge, some technical inclin...
Read more