2020 Google Ads Guidelines to Optimize Your Online Advertising

 Google Ads came to play in 2018 right after google.com became the most widely used website in the world. Previously Google AdWords was the online advertising platform which later got remodelled as Google Ads. Here are some 2020 Google Ads Guidelines to help you understand the mechanism of online advertising.

If you want to invest your capitals into online ads, Google Ads are the best. The huge reach of Google along with millions of customer base allows you to find a potential audience very easily.
Fact: Google has more than 4 billion interactions and 250 million unique visitors.

What are Google Ads?

Google Ads are paid advertisements- that comes under the umbrella of PPC- pay per click (where the advertiser pays per impression/click of an advertisement)
Google Ads is the best way to generate qualified leads, bring potential customers and increases the online presence of a brand/business.

Google Ads Benefits

• Boost your website traffic
• Gets you more phone calls
• Intensify your in-store visits
• Produces well-timed ads for mobile and desktop
• Concentrates your target audience
• Gives your business a chance to show up on SERP (search engine results page)
• Brings customers with similar interest for your product/services

Google’s expansive reach makes it very likely for your ads to be clicked on and generate new customers.
Google Ads allows small, large, and new businesses to display their product or service which users can look up while browsing. 2020 Google Ads Guidelines will help you strategize and curate Ads quickly.
It is highly possible that the perfect audiences will come across your ads at the right time in the intended platform, that is how Google Ads work.
Today, the more focused the paid campaigns are, the greater are the number of clicks and higher are the chances of acquiring new visitors. This is why Google Ads are gaining exclusive popularity across all industries.

2020 Google Ads Guideline To Strategize Your Ads

There are several reasons why Google Ads can be underperforming. But don’t worry, with this guide, you will be able to process better ads and generate ROI in no time

Use Simple Keywords

• Do not use broad keywords. You need heavy and smart research to pin the right keywords; test and tweak it to stand out your content
• With complex keywords, there are chances Google will display your ads to the wrong audience- leading to fewer clicks.
• The process doesn’t end there, you must review the keyword performance and find the right mix for best performance.

Run Relevant Ads

• Your Google Ads should match your audience’s intent. If you cannot justify your ads based on your audience, you will just be spending unnecessarily.
• Your ad copy and headline must match the keywords you’re aiming for.
• Make sure you resolve the pain point of your user through whatever ads you are displaying otherwise it is just a problem without a solution.
• Combining the right keyword and intent will give you the ad results you have been looking for. Also, you can very well run multiple ads based on Google’s Responsive Search Ads aspect.

Quality Score (Qs) Is Your Target

• Depending on your QS, Google controls your ad ranking. Higher your rank, better are your placement chances.
• Poor quality score will bring fewer visitors for your ad with an even lesser chance of conversions. Google prompts you when the quality score is underachieving, and it is your job to improve it.

Ad Landing Page Optimization Is A Must

• Creating the best user experience once the ad is clicked is as necessary as fashioning the Ad.
• Look out for these points:
  1. What is that your audience sees after clicking the add?
  2. Is your Ad landing page optimized for conversions?
  3. Are Keywords matching?
  4. Does the ad answer your user’s question?
• Once you get a Yes for the above questions, you can be sure that your audience will get a seamless experience leading to conversion.

Google Ads Terms Explained

AdRank: It determines your Ad placement.
AdRank = Maximum Bid X Quality Score

Bidding: Google Ads is determined through a bidding system. The higher an advertiser bids on an ad, the better are the possibilities of ad placement. There are 3 types of bidding:

• CPE: Cost Per Engagement (the amount you pay when someone takes a predetermined action with your ad)
• CPM: Cost Per Mille (the amount you pay for one thousand ad impressions)
• CPC: Cost Per Click (an amount you pay for each click on your ad)

Campaign Type: There are 3 Types of Campaign

1. Search Ads: these are for text-based ads
2. Display Ads: these are image-based ads
3. Video Ads: these are 6 to 15 secs video ads

Click-Through Rate (CTR): CTR is the number of clicks an ad gets compared to the number of ad views.

Conversion Rate: Conversion Rate measures the number of form submissions quantifying to the rate of website landing page visits.

Display Network: Google ads are displayed either on a web page within Google’s Display Network (GDN) or Google search results pages.

Ad Extensions: It allows you to furnish your ad with additional information at no extra cost. There are 5 types of ad extensions: Call, Sitelink, Location, Offer, Application.

Keywords: Keywords are words/phrases that support a searcher’s requirements and answer their question.

PPC: Pay Per Click is paid advertisements where the advertiser pays per click on an ad.

Quality Score (QS): Quality Score computes the ad quality based on your click-through rate (CTR).

Frequently Asked Questions

Is Google Ads right for my brand?

Yes. All businesses and brands can profit from utilizing the Google Ads platform. There are many advertising tools that Google Ads can offer to help you reach the necessary goals.

How does Google Ads work?

When marketers promote their products or services, they turn to Google Ads. Then Google decides which ads to display to potential customers amongst the competitors through auctions.

How to find the best Google Advertising Courses?

You should prioritise your immediate need first. If it’s only about learning the specific process, there are a lot of online courses to help you with it. If you want to pursue a sustainable career, look out for an institute that provides assured internship and placement opportunities.