Digital Marketing Certification Demand Over College Degree

 

What Is The Importance of Digital Marketing Certification?

As a fresher or experienced digital marketer, there is always a scope to learn more. Regular upgradation of marketing skills is as necessary as securing your position in the digital era. A Digital Marketing Certification will only add more value to your existing digital skills.

The learning process in digital marketing is unending. Adding a professional certification to your CV will always increase your value as a digital marketer.

More knowledge, more skills, and more ways to show clients or employers that you can set their business apart will stand you out from the crowd.

It is not necessary to pursue a 3 or 4 years long digital marketing course to become a professional. Today there are professional certifications that can prove your expertise in no time.
It’s a field where proven ability supersedes academic qualification—mostly because college courses aren’t teaching the specific skills required to become a digital marketer.

A digital marketing certification is even better than a college course. It is the best way to validate that you have invested time and energy into learning and mastering the skills of your forte.

However, there have been plenty of digital marketing certifications in the market today- both offline and online. But how can you know which one is the right course? What makes your certification course legitimate?

Look out for these specific points to determine if a particular certification course will be beneficial to your career:

A Professionally Certified Course

If you are pursuing a course that is not equipping you with the necessary skills, then it is a waste of time and money. Employers and recruiters are looking out for digital marketers with real-world practical knowledge. Hence, any good marketing institution respects the industry needs and hires top-notch teachers with a proven track record in digital marketing.

Blended Course With Practical Training

Always opt for a course that will certify the skills and knowledge you’ve acquired during the course.

Points to note:

1. Will you adopt new skills/ added skills.
2. How will you use these skills to transform your career?
3. Can you practically apply your knowledge for the benefit of your company?

Global Certification Courses

It is tough to determine but you can do background research about the placement and networking connections of the institute. Check for reviews, students testimonials and success stories to determine the credibility of the course. The certifications must give you the opportunity to work within and outside the country easily.

Benefits Of Digital Marketing Certification

The importance of a digital marketing certification to career development is infinite. Whether you are an expert in the field or just a fresher, there is a great value to the entire course. One of the most lucrative factors why learning is obtaining a degree in digital marketing is that you need no prior academic qualification. It is for everyone!

Some of the specific benefits of obtaining a qualification/certification include:

Staying Updated on New Developments

Digital Marketing Certifications help you stay on top of new developments in the industry. Technological innovations are constantly emerging and you will be frequently upskilling with the advances.

Employability

Generally, a professional certification makes you ready for the industry. A certification quantifies your experience and knowledge that you’d need in the corporate world. Pursuing a course in digital marketing (long term & short term) will show potential employers that you have the practical knowledge you need to succeed in your job.

Promotional Opportunities

Digital marketing includes an assorted cross-section of skills. Adding multiple qualifications to your subject matter can help you advance quickly in any organization.
For example, a content writer with knowledge about PPC and SEO can easily become a content manager.

Potential for Higher Wage

Your earning scope as a digital marketer is much higher in the current market. It is one of the top ten highest paid jobs that doesn’t require academic qualification. Every digital marketing certification that you add to your CV allows you to demand a higher salary. It also gives you the confidence to know that you deserve a good salary against the skills you display.

Become a Pro Among Your Peers

The more you become an expert in the field, higher are your chances to top others. The number and quality of certifications you’ve added to your resume will set you apart from your competitors. The certifications and the skills that you added will demonstrate a drive for self-improvement and quality.

Offers Legitimacy

Even today, there are misconceptions that academic qualifications are the only way to prove your reliability. However, certified digital marketing courses from a well-reputed institute are equally important in the real world. A digital marketing certification is where academics and practical knowledge meet. It fulfils the requirement of post-secondary education that emphasizes education with skills-building to make you ready in real-time.

Types of Digital Marketing Certification

Google Analytics IQ Certification

Google Analytics IQ Certification helps you in the following ways:

• As an ambitious digital marketer, you’ll learn all sides of digital marketing including the Google big brother.
• You get to know about the campaign measurement and supervise KPIs to progress on scale marketing tactics.
• The Google Analytics Qualification certificate makes you valuable to potential employers as you gain proficiency in Google Analytics and assessment.

Hootsuite Social Marketing Certification

• Social media is a powerful tool with extreme competition. This certificate equips candidates to stay ahead of the game.
• You gain social media marketing training for all abilities.
• You can choose to start with an introductory course and end up as an advanced social media strategist.
• This Certification course builds your knowledge about the core concepts of social media marketing making you a social media wizard in no time.

As a digital marketing enthusiast, you must always look out for the best up and coming social media updates. By completing a social media certification program, you show employers that you have the necessary knowledge and are willing to learn.

Google Ads Certification

• You get familiar with several Google tools including Google AdWords and PPC.
• You will be able to run strong Google Ads and generate quick results for businesses looking to accelerate ROI.
• You will learn the concepts of value proposition, aspects of online advertising, campaign management, campaign measurement, and optimization.
• You also gain expertise in Search Advertising, Mobile Advertising, Display Advertising, Shopping Advertising, and Video Advertising.

Besides this, you will get trained and placed by joining the best digital marketing institute. Certifications include

1. Google Ad Fundamentals
2. Google Search Advertising
3. Google Display Advertising
4. Google Video Advertising
5. Google Shopping Advertising
6. Google Analytics Certification
7. Google Mobile Advertising
8. Facebook Blueprint Certification
9. HubSpot Certification

Subjects Covered Under Digital Marketing Certification Courses

• Getting Started With Digital Marketing > Defining Digital Marketing
• Constituents of Digital Marketing > Introduction to Traffic Acquisition > Supporting digital channels
• Digital Marketing Framework
• Introduction to Website & App | All-in-One Product Marketing
• Search Engine Optimization ( SEO )
• Web Content Marketing
• Search & Display Advertising – Social Media, Google, & Google Networks
• Email Marketing
• Social Media Marketing
• Influencer Marketing
• Digital Analytics with Tools | CRO
• Digital Space Capture – Strategy & Plannings – Digital Campaigns

And more...

Learn and master your digital skills by becoming a Certified Digital Marketing Professional.

In 2020, the digital marketing sector is growing exponentially. Likewise, many of the certification courses available are very affordable, compared to a college degree. Digital marketing is now an accessible option for learners and professionals who are looking for a change or upskill in their current one. For more information about the best digital marketing certification courses, click here.