Salary of PPC Managers – More Than 2 Lakhs Job Vacancy

 

Salary of PPC Managers is relatively higher than most IT professions around the globe

“The success of every website now depends on search engine optimisation and digital marketing strategy. If you are on the first page of all major search engines, then you are ahead among your competitors in terms of online sales.”

― Dr. Christopher Dayagdag

PPC or pay-per-click is an integral part of digital marketing. When a company pays a certain amount for every time someone clicks on their ads, it is called pay per click. Setting a decent budget for PPC campaigns will generate better and quicker results. PPC is very beneficial for steady brand growth and when coupled with SEO, the organic reach increases rapidly.

PPC Is The Way to Go

Salary of PPC Managers depends on their experience and job accountabilities. It is important to get comprehensive practical training on PPC and Google AdWords to flourish as a PPC Manager.

Pay Per Click is the key aspect of curating perfect online advertisements

• PPC allows your business/brand to rise above other competitors.
• It strengthens the online presence of your brand (in social media as well as SERP)
• It can take a certain amount of time and money, but it will take you ahead of the competitors
• You can see your PPC results just within a month resulting in more customer engagement, more site visitors, and more phone calls.
• With PPC, you can compare data and make better judgements for campaign budget

A PPC Manager is responsible for various job roles in implementing digital marketing strategies for clients. Hence, the salary of PPC managers in India and all over the world is quite rewarding.

A PPC Manager

• Quickly understanding, managing, and supporting initiatives that contribute to the success of a PPC campaign.
• Review and manage digital accounts, accomplish advertising responsibilities and work with Google AdWords, Bing ads, Yahoo, and other online ad platforms.
• Regulate keyword bids, monitor account budget (daily and monthly basis), quality score and number of impressions for mapping account metrics.
• PPC Managers maintain a large number of updated keywords. This takes a good amount of research, logic, and time. No wonder the salary of PPC managers is constantly increasing due to the global digital competition.
• PPC managers provide graphical or illustrative ad templates and creative ad copy suggestions. They also extend their skills in recommending keyword strategies, campaign configurations, display network, and audience targeting.
• PPC management includes contextual advertising platforms through network placement on Google AdWords. Paid advertising can be easily tracked through metric analysis, goals achieved, revenue tracking and all paid campaign initiatives.

Pay per click is an excellent way of keeping up with the search engine trends, evaluating search results and touch-base with the audience’s needs corresponding to clients’ demand.

PPC Statistics

Salary of PPC Managers Including Job Roles in India & Abroad

The average salary of PPC managers is Rs. 10 Lakhs per year. As a fresher you are eligible to get between Rs 4 lakhs to Rs. 6 lakhs depending on the company presence. If you are a pro at PPC, you can easily expect a salary as high as Rs. 18 lakhs per annum!

Here is a list of companies and their requirements for a PPC manager

Company	Job Category	Salary
Hawkins	PPC Assistant Sales Officer PPC Management Trainee PPC Quality Manager PPC Manager	Rs 45000 P/M  Rs 54000 P/M  Rs 40000 P/M Rs 10-18 L per annum
Royal Enfield	PPC Manager	Rs. 81000 to Rs. 87000 P/M
Elementor	PPC Manager	Rs. 26 Lakhs per annum
FusionCharts	PPC Manager	Rs.15 Lakhs to Rs. 16 Lakhs per annum
Darshan Soft-Tech	PPC Assistant Manager	Rs. 5 Lakhs to Rs. 6 Lakhs per annum
Oxidant Technologies	Fresher PPC Campaign Manager	Rs 4 Lakhs to Rs 5 Lakhs per annum
Virtual Employee	PPC Manager	Rs. 5 Lakhs to Rs. 6 Lakhs per annum

Source: Glass Door

Average Salary of PPC Managers outside India is between 52000 $ and 80000 $ per annum.

What is the Value of PPC Results?

• Pay-per-click ads give value to your brand by ranking it at the top of the Search Engine Result Page.
• Your PPC campaign receives a huge amount of traffic using Google – the most popular search engine ever
• Paying for your ad click bids will give a lot of clicks, impression, audience conversion and provide potential business returns
• You can save money by generating more keywords. PPC strengthens your brand presence with sustainable organic growth.
• Pay per click manager directs the right customers at the right time to your ads.
• PPC is one of the most powerful tools managers can use to expand a brand and generate income.

The right course will equip you with the best PPC techniques which will further help you succeed with PPC ad campaigns. You will be able to create perfect ads campaigns and rank up as a PPC manager over time. To schedule a free career counselling, click here.