2.5 Million Digital Marketing Jobs Across India In 2020 & Beyond

 

Digital Marketing Jobs In 2020

If you’re looking to build a career in digital marketing, you’re on the right track. Today, there are tons of rewarding careers in this area, each of which requires different skill sets, aptitude, and individual abilities.
Whether you are a student or professional, technical or creative, digital marketing will always give you new heights to achieve.

Digital Marketing jobs require skills and roles that help you cut through the competition. It has become a very lucrative career option and the demand is increasing.
Before diving into the various job roles, let’s understand digital marketing in the most simple way possible.

Digital marketing is the process of engaging customers through online platforms for selling a product, service or increasing brand awareness. Using the immense power of the internet, digital marketers undergo different roles to increase the online visibility of the company.

As a student (undergraduate), you can complete training in digital marketing and kickstart your career in no time. Digital marketing is taking the world by storm. Most companies are choosing digital marketing over traditional marketing to grow their reputation.

Statistics

• 93% of all online activity begins with a search engine
• In 2020 and beyond, digital advertising, social media marketing, content are the most in-demand skills
• 60% of customers make an online purchase every month

With optimum experience, you can secure the following digital marketing jobs in large to medium organizations.

Digital Marketing skills that are in demand: Mobile Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Interactive Technology (like AI), Email Marketing, E-Commerce, Content Management, Marketing Automation, Web Design, Copywriting, Analytics, Business Strategy etc.

Learning digital marketing features such as SEO and SEM will make it extremely easy for you to get noticed by top recruiters and companies. It will boost your job profile and land you a decent salary right after the course completion. Skills like digital content creation will make you a pro analyst and drive more traffic towards your brand.

Who can practice digital marketing?

• Digital marketing is for everyone. After passing out 10+2, you can join a professional diploma or certification in digital marketing and get placed with decent agencies.
• If you enjoy coding, a career in digital marketing will easily get you a spot in web designing and website development.
• Students from data science backgrounds can use the opportunity of digital marketing to identify customer patterns, behaviours, habits and map a great digital marketing strategy.
• For creative individuals, digital marketing has plenty of opportunities. There is content creation for writers, graphic designing and video editing for designers and various skills for almost everyone!

Here’s a list of some of the best digital marketing jobs with a solid trajectory in the coming years.

Content Managers & Content Strategists

• Content management is the central role of any digital marketing agency. Content is required for all levels of marketing and it includes web-based content writing, social media content, emailers, video content and more.
• As a Content Manager, you need to supervise the following areas:
  • Create SEO-friendly content
  • Organize, optimize, and manage digital content
  • Understand the content marketing plan for various social platforms
  • Develop and share a huge variety of marketing content
• Content managers job roles include
  • social media strategy
  • manage a team of writers
  • develop editorial calendars
  • create engaging videos
  • reporting and strategizing through analytics tool
  • team and client coordination
  • create stellar content for multiple channels

Earning potential: 8 to 10 Lakh per annum.

SEO/SEM Specialists

• SEO and SEM are crucial for a successful digital marketing campaign and requires technical knowledge along with digital marketing expertise.
• Plus a certain level of managerial skill is needed to manage/work with a team and deliver ROIs.
• Every company needs a proper SEO and SEM strategy to rank higher in the SERP. For the same reason, they are always looking out for SEO experts with in-depth knowledge and technological scores.

Earning potential: 6 to 15 Lakh per annum

UX (User Experience) Designer

• UX designers are responsible for developing websites and digital marketing applications.
• UX designers should have an in-depth technical background and well-versed on web designing.
• Besides design and developments, UX designers also understand the marketing experience needed to increase brand awareness and product promotion.
• UX designing includes project management, conducting visual design and testing, and keeping an eye for website usability.

Earning potential: 7 to 12 Lakh per annum

UI (User Interface) Designer

• UI is an extremely important part of the design. UI Designers cater to the technical role for presenting a product’s development making it attractive and convenient for users (look and feel)
• UI designers create interactive programs to enhance a customer’s experience with a product. This gives users an engaging experience on the company’s website.
• Job Roles include:
  • working knowledge of coding
  • transform the brand’s strength through product interface
  • bring abstract concepts to life
  • working with clients to improve their business marketing strategy
  • analyze website data and customer responses to generate high traffic
  • implementing aesthetic designs within a website or product
  • build storyboards to conceptualize project plans
  • create surveys across various social media platforms

Earning potential: 6 to 10 Lakh per annum

Email Marketing Specialist

• Email marketing is one of the most specialized forms of digital marketing that entails business and personal branding. It continues to be one of the strongest modes of content in the digital industry.
• Email marketers are expected to be well versed in copywriting, editing and marketing.
• Job roles comprise campaigns, PR activities, product/service launches based on extensive databases from the client list.

Fact: Email marketing is primarily a lead-generating technique. Email marketers must work closely with digital marketers and content managers for targeted campaigns.

Earning potential: 5 to 8 Lakhs per annum

Digital Marketing Managers

• Once you have years of experience as a digital marketer, you can easily aim for a managerial position with a team of marketers working under you.
• As a digital marketing manager, you need to have a solid grasp on everything from marketing to planning, execution, risk management, decision making and financial estimating.

Earning potential: 10 to 15 Lakhs per annum

AI (Artificial Intelligence) Specialists

• Artificial Intelligence is one of the newest and up-and-coming technologies that will take over the market in the coming years.
• Plus, coupled with big data, anyone can become an AI specialist with the right strategies and marketing skills.
• To become an AI specialist, you must have a technical degree in computer science. Plus, you have to excel in the subjects of data optimization, machine learning, and computational programming.
• As the world becomes more data-dependent, the demand for data analysis will always be on the rise.

Earnings potential: 10 to 18 Lakhs per annum

Anyone with a leadership and marketing potential can enhance their marketing skills and add value to their resume through digital marketing.
Even if you are not fully aware of digital marketing, there are adequate ways to get trained in digital marketing and grow your online skills.

In 2020, there are plenty of online and offline modes of digital marketing education to turbocharge your career in less than a few months.

Here’s how you can do it!

• Enroll to an industry-oriented digital marketing course
• Try building a website for yourself/your brand
• Network like a pro
• Conduct campaigns
• Subscribe to blogs
• Engage in Facebook groups, IG TV, LinkedIn Business Tools

Skills to hone as a digital market:

• Content Development
• Content Marketing
• WordPress
• SEO
• Marketing Automation
• Chatbots

No matter what you choose to specialize in, there will always be a high demand for digital marketers.
Digital marketing is a dynamic field. Once you enter it, there is a scope for constant learning.

You need to be proactive, curious, and business-minded while executing digital marketing jobs. The more skillful and flexible you become, the better are your chances to rank up in the digital marketing field.

With or without any technical knowledge, you can always choose the best digital marketing courses and build your career from scratch. Opportunities are enormous when it comes to digital marketing accompanied by comfortable learning and lifetime security.