Digital Marketing Certification Courses – The New Hype Of 2020

 Digital Marketing Certification Courses ensure you a leading career in the current market. Everything skill counts when you are building your company or personal brand.

Staying updated with digital marketing trends is very important. Learning new skills and obtaining professional certifications (offline and online) is the need of the moment. In 2020, most courses and certifications are available at affordable fees. This helps young digital move ahead with their talent in the ever-evolving digital space.
To flourish as a top digital marketing candidate, certification courses will give you an edge for recruiters and top MNCs.
Here’s why you should get a digital marketing certification in the first place.

Certifications Validate Your Skills

• Digital Marketing certification courses prepare you for the challenge to justify recruiters you are right for the role.
• Assignments and Practical training cover the 360-degree knowledge of digital marketing.
• A professional digital marketing certification authenticates all the training and projects you have undergone.

Gives You Networking Opportunities

• Placement supported digital marketing certification courses widens your professional network. It gives you the opportunity to interact and learn from other experts in the field.
• A specialized certification helps you connect with peers from a similar field. This strengthens valuable connections, helps you converse and build credibility

Makes You Freelance & Internship Ready

• As a freelancer, you will get clients in no-time with the help of digital marketing certifications.
• You will have the necessary knowledge about digital marketing tools, social platforms and strategies making you responsible professional

For example, consider the confidence imparted when a client who wants to run paid advertising comes across a Google Ads certified digital marketer.

Digital Marketing- A Common Language

• Digital Marketing is a global industry. As an expert, you can manage campaigns for a business anywhere in the world
• Certification develops the core skills necessary for brand marketing such as SEM, SERP, PPC, Performance, CTRs, etc.
• With experience, you can upskill your entire team, get them on the same page with technical terms, best practices, and more.

Here are some of the best digital marketing certification courses you should explore to improve your reputation in the industry.

1. Google AdWords Certification
   
   • Google AdWords is a powerful tool in the digital space. The Google AdWords certification helps professionals demonstrate knowledge of digital advertisements and paid campaigns.
   • To become Google AdWords certified, you have to become a pro at AdWords Fundamentals, Search Advertising, Mobile Advertising, Display Advertising, Video Advertising, or Shopping Advertising. See descriptions of each below.
   • Google recommends hands-on experience using Google AdWords, competitive course materials and demo exams

Learn more about Google AdWords certification here.

2. Google Analytics Certification
   • Google Analytics is an excellent digital marketing tool that helps marketers measure the growth of website traffic.
   • Google Analytics is easy for beginners and powerful for professional marketers.
   • To become certified in Google Analytics, you must become operative at Google Analytics within your organization coupled with multiple digital channels.
3. HubSpot Content Marketing Certification
   • In today’s digital world, content marketing is a core marketing strategy for all businesses. And HubSpot content marketing certification will boost career and your organization.
   • It’s common for most digital marketers to possess writing, research, and communication skills. Important points include
     • Understanding content scalability
     • Content automation and repeatable processes
     • Right content marketing strategy
   • HubSpot‘s Content Marketing certification covers content storytelling, content creation framework, content ideation, content repurposing, content analyzation and promotion.
4. Hootsuite Social Media Marketing Certifications
   • Hootsuite is a popular social media management tool that offers a variety of social media services.
   • You will learn marketing training, advanced social media management, ads, and much more. Hootsuite certification is a great way to become the leading candidate for your dream job.

5. Facebook Certifications
   • Facebook advertising is the most efficient way for your brand to drive awareness and reach target audiences.
   • Become a Facebook certified professional and set yourself apart in the world of digital marketing. For example, Facebook’s Blueprint Certification identifies advanced-level expertise with Facebook’s products and services.
   • Facebook proficiency offers you
     • an edge in the job market
     • a digital badge to share online
     • give you a proof of advanced-level competency
     • run the best campaign in the digital advertising industry

Various Certificates Offered By Facebook are:

• Facebook Certified Digital Marketing Associate
• Facebook Certified Marketing Science Professional
• Facebook Certified Creative Strategist Professional
• Facebook Certified Media Planning Professional
• Facebook Certified Media Buying Professional
• Facebook Certified Marketing Developer
• Facebook Certified Advanced Marketing Developer
• Facebook Certified Advertising API Developer

Digital Marketing Certification Courses are becoming compulsory for aspiring and seasoned marketers. Check out the best certification courses from India’s top digital marketing institute and become a digital-ready professional between 1 to 6 months.