10 BEST WAYS TO LEARN DIGITAL MARKETING

 


The buzzword in today’s time is digital marketing. Either everyone wants to become a digital marketeer or leverage it to expand their business. 

You can either opt for digital marketing online or free courses. However, as a newbie, it’s recommended that you opt for paid digital marketing courses. This is the best way to learn digital marketing.  

Why Should You Learn Digital Marketing? 

It is clear that digital marketing is here to stay and so is it, as a career choice. 

Here are the top reasons why you should digital marketing: 

  • Develop Entrepreneurial Skills 

Digital marketing helps you increase your brand awareness, outdo your competitors and measure your success through analytical tools. 

In addition, it can help you achieve the following things: 

  1. High ROI 
  2. Get more conversions 
  3. Reach customers online 
  4. Track their interactions 

So, as an entrepreneur, the best way to learn digital marketing is through the Diploma course in Digital Marketing offered by the Institute of Digital & Content Marketing. 

  • Several Job Opportunities 

Once you complete the digital marketing course, you will be able to land a higher salary package. 

As a fresher, you will be able to earn 3-4 Lacs per annum. However, it depends on various factors such as skills, location and organization. Furthermore, the following job opportunities will be open to you: 

  1. Digital Marketing Manager 
  2. Web Developer 
  3. Social Media Executive 
  4. Social Media Manager 
  5. SEO Specialist
  6. PPC Expert 
  7. Content Marketer 
  8. CRM Manager 
  9. Email Marketing Manager 

Now, let’s understand why digital marketing is considered as a recession-proof career! 

  • Recession Proof Career

As per a report by Marketing Hiring Trends, approximately 69% of marketers would be hired by organizations. 

To add, Digital Marketing is called a recession-proof career. 

Wondering why? 

Because it is required in every sector and industry. 

The internet will continue to play a vital role in businesses and therefore, a Digital Marketer will always be needed. 

  • Measure the Success of Campaigns 

Did you know that content marketing costs 62% less than traditional marketing methods but generates 3X leads. 

Not only that, the first five links that come on the first page of Google results stand for 67% of clicks. 

Digital Marketing is not just creating advertisement campaigns. It’s much more than that. 

It involves measuring the success of your campaigns. Through this, you can decipher the customers needs and how you can persuade them to take certain actions. 


Where Should You Learn Digital Marketing From? 

There are several institutes that offer Digital Marketing.

However, none have gained a reputation like IDCM or The Institute of Digital & Content Marketing. 

It is the best way to learn digital marketing after all! It offers Diploma, Certification and A-Z of Digital Marketing, out of which the Diploma is the most popular. 

In addition, it comes with 100% Job Assurance, 3 Months paid internship, mock interview sessions and 30 + digital automation tools. 

You will be taught modules on Search Engine Optimization, Search and Display Advertising, WordPress, Email Marketing, Social Media Marketing, Digital Analytics and many more. 

Who Can Enroll in This Course? 

There are no eligibility parameters as such for digital marketing. 

Moreover, you are not required to have a prior digital marketing degree or experience to apply for these courses. 

This course is open to students who have just completed their 10+2 and belonging from any discipline. 

In addition, working professionals as well as entrepreneurs and freelancers are also encouraged to apply. 

Through this, you can upskill yourself and convert more leads and increase sales. 

4 Skills that Every Digital Marketer Must Know 

In the ever changing digital industry, you must possess the 7 essential digital marketing skills: 

  • Search Engine Optimization & Search Engine Marketing 

Anyone entering into the digital marketing industry must have a preliminary knowledge of Search Engine Optimization. 

That is why it is important to know how Search Engine Marketing and Search Engine Optimization work together. 

  • Video Marketing 

8 out of 10 people tend to purchase a product after watching a brand’s video. 

As per the State of Video Marketing Research, 93% of marketers state that video marketing is a crucial part of their strategy and 87% of them reported it to be a high return on investment. 

Not only that, people tend to trust brands by the face used to promote it. 

  • Content Marketing 

Content marketing is a crucial part of digital marketing. It requires you to create high quality SEO content. 

That is why, you must have a grasp of social media and be conversant with the different types of content. 

  • Data Analytics 

Data analytics lies at the heart of digital marketing and will drive you to make better decisions. 

You can monitor the performance with tools such as Google Analytics, Semrush and many more. 

That is why, as a digital marketer, you must know how to leverage data. 

Companies will want to hire people who not only can extract customer insights for driving business growth but strategise accordingly. 

There are no such eligibility requirements for a digital marketing course. Anyone can join the course with a minimum qualification of 10+2, graduation, or relevant educational qualification from a reputed institution.

As mentioned above, the best way to learn digital marketing is through courses offered by the Institute of Digital & Content Marketing. 

After completion of the course, you will be able to become proficient in the facets of digital marketing and land higher salary packages. 

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