Digital Marketing Course | Content Marketing | SEO | Social Media Marketing | Data Analytics

In this day and age businesses need to go digital. The days of throwing a Hail Mary at traditional marketing is nearly coming to an end. A business that wants to be successful needs to be online, period. Social Media aside, having a decent website is a great way to help people know about the business. And the easiest way to get your own website up and running is to opt for the tried and tested WordPress platform. While there are alternatives to WordPress like Wix, Weebly, Site123, etc. WordPress remains the platform of choice for many businesses and CMSs, including personal blogging sites even in 2020.  According to hostingtribunal.com, as much as 32.5% of all sites today are WordPress based! No wonder knowledge of WordPress forms part of most digital marketing practical training modules. (Source – ArtDriver, Year – 2020) But having a website for the sake of it is not enough. Websites must be fast and functional while offering eye-candy visualizations to attract and re...

A seminar over the world wide web – and there you’ve got your webinar. With the Coronavirus pandemic induced lock-down enforced around the world, schools, colleges and offices had to be shut down impromptu. As a result, normal work flow around the world was hampered. Enter webinars. The trendiest event in the corporate space nowadays. Whether you are a working-from-home professional like us or a student signed up for courses from reputed digital marketing institutes, you must have watched at least one webinar by now. The following info-graphic shows the various types of webinars. (Courtesy – Ebsco) We take a look at ways in which to improve webinar delivery from good to great. Choosing the Team A webinar usually has three prime players. The success of the webinar session depends on them and so it is recommended to hand-pick the team beforehand. A webinar can consist of the following people: The Organizer : The organizer or the facilitator is the key individual...

The COVID-19 nightmare continues. Lockdown 2.0 in India is in full force but the curve is yet to show signs of flattening. Lives lost, employment affected, economies of even powerful nations on the decline – you name it. Amidst the sufferings, there are some silver linings in the corporate world though. Digital Marketing institutes like ours and many other companies have been relentless to stay afloat and find new avenues of helping out customers in whatever way possible. Tweaking the old adage – “Necessity is the mother of  i̶n̶v̶e̶n̶t̶i̶o̶n̶  innovation”, most of the regular activities are being attempted online. In response to the lockdown – implying total travel bans, institute closures, and social distancing recommendations to limit the spread of the virus, a large number of corporates have turned to digital tools to keep some semblance of normality. Read on to know how various business entities are defying all odds and fast-tracking digital transformation...

Facebook Inc, the social media giant has finally decided to invest in the Indian telecom player Jio after months of speculation. After recent reports that Facebook was looking to acquire a stake in Jio, the company has now  confirmed  that it has purchased a majority stake in the Reliance-owned venture for a massive $US5.7 billion. No wonder digital marketing in 2020 will be shaken up quite a bit. While Facebook needs no introduction, Jio was founded less than 4 years back and has quickly gone on to become one of the top internet providers in India with approximately 388 million customers. The arrival of Facebook at the table might prove to be useful. This is because Jio will have a whole range of new resources at its disposal, funds being at the center of that. This acquisition is a win-win for both. For Reliance, whose debt swelled to more than $40 billion USD (or 3 lakh crore INR) as of September, the partnership will bring in much-needed funds. When it come...

Digital Marketing is not something that is static. With evolving technologies year-on-year, the top digital marketing trends of last year may have gotten obsolete this year. And if experts are to be believed, 2020 will be like nothing we have seen before in the digital landscape. Add COVID-19 to the mix and there you have a complex playing field on the horizon. All things considered, there are more than 3.48 billion social media users worldwide. That’s roughly 42% of the world’s population and 80% of internet users! So it’s open season for wise digital marketers to tap into the sweet sweet long term revenue for years to come. Fortunately, with changing digital marketing trends, the psyche and expertise of digital marketers are changing as well. With the competition getting more cut-throat the people running the show are getting smarter as well. So how to ride the wave of the brand new digital marketing trends of 2020 and leave the competition in the dust? Read on. Spoiler...