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A 34 year old youth icon committed suicide due to depression!  Many are heard saying on  social media  and in person, “depression is just a state of mind”, “depression is just an excuse”, “there’s nothing like depression” – well, let me just burst the bubble of ignorance.  Depression is a medical condition which often goes beyond the control of the victim if it’s ‘manic’, ‘persistent’ ‘bipolar’, ‘genetic’ or other severe stages as classified by medical specialists. Yes, I’m not making this up, it’s the doctors who are saying it.  While the heartwrenching demise of Sushant Singh Rajput has opened the eyes of many, some are still walking on thin ice. What transpired is a death of a fanboy 10th standard student who committed suicide stating, “If He Can Do it, Why Can’t I?”  The answer should have been, “If he can do it, I should try to stop someone else from doing it!”  If you want to learn how to overcome depression or any other men...

“Charity begins at home” goes the old adage. On similar lines, your first impression begins with your Curriculum Vitae (CV) too. Yes, the CV is the first official/ written point of contact you make when reaching out to your prospective employer. Your CV with its content and presentation alone decides whether you’ll get the interview call or not. Whether you’re fresh out of a digital marketing training class or learned your digital marketing online, a proper CV looking holds your candidature in good stead. Even though your CV is such an important aspect of your career profile,  it is unfortunate to see even in this day and age people make unfortunate mistakes while preparing their CV. Look out for the following basic errors which are a major turn off for recruiters! You are to strictly avoid them while preparing or updating your own CV. 1. Grammatical & Typographical Errors This is a strict no-no. Not only does it send a wrong message about your language skil...

This is the 3rd part of our ongoing Digital Marketing Glossary series. If you’ve not checked out the second part yet, you can do so  here . We have covered D-H today. Read on! Directory A directory or web directory is a listing or collection of other websites. Disintermediation It refers to the elimination of intermediate elements in a supply chain also referred to as “cutting out the middlemen.” Distribu tion  Channels The individual platforms through which digital marketing messages are delivered. They can be social media, email, blogs, forums, etc. Domain name The location of an individual resource or item on the internet. Think of it as the ‘phone number’ of specific entities on the internet. Most used with respect to a website.  Doorway Domain A domain that is specifically used to rank high in search engines for particular keywords. It serves as the ‘doorway’ or entry point through which visitors navigate to the larger or main domain...

Imagine you have a small blogging site or a business site, and you have spent quite some time and effort.  But one fine day it gets compromised or even hacked. How would you feel about it? Understandably quite miserable right? Yes, WordPress security is a big issue nowadays. Even digital marketing classroom training programs incorporate modules to include it. WordPress is a free platform for putting up your own website but has security concerns too. With a lot of malware and malicious people around it is no wonder that security is a priority now. Google alone bans around 10,000 sites per day for hosting or propagating malware and a whopping 50,000 per week for phishing charges. Now those are some numbers. So it’s no surprise that WordPress security is very important indeed. So how do you make sure your WordPress site is relatively on the safer side? Let’s find out. Invest in a good host Even if you are hosting a website for the first time, it is important that...

Digital Marketing is a lucrative profession that is trendy as well as recession-proof. Well  almost . Being both an art and a science, digital marketing has many layers to it. This can be learned online as well as in a digital marketing classroom training of a decent institute for digital marketing. Digital and content marketing has been around for quite a while now. Well, 3 decades to be precise. Digital marketers practice the same art in various ways, so there is always room for interpretation. Misinterpretation too. Over time, very many myths surrounding digital marketing have come into existence. We have busted at 5 common myths about this profession. Read on! Myth #1: Getting into Digital Marketing is tough Getting into digital marketing is not necessarily tougher than any other comparable profession. This is one of the few fields which does not require big fat degrees for making an entry. Just make sure you have some domain knowledge, some technical inclin...