Digital Marketing Course | Content Marketing | SEO | Social Media Marketing | Data Analytics

  Salary of PPC Managers is relatively higher than most IT professions around the globe “The success of every website now depends on search engine optimisation and digital marketing strategy. If you are on the first page of all major search engines, then you are ahead among your competitors in terms of online sales.” ― Dr. Christopher Dayagdag PPC or pay-per-click  is an integral part of digital marketing. When a company pays a certain amount for every time someone clicks on their ads, it is called pay per click. Setting a decent budget for PPC campaigns will generate better and quicker results. PPC is very beneficial for steady brand growth and when coupled with SEO, the organic reach increases rapidly. PPC Is The Way to Go Salary of PPC Managers  depends on their experience and job accountabilities. It is important to get comprehensive practical training on PPC and Google AdWords to flourish as a PPC Manager. Pay Per Click is the key aspect of curating perfect online ad...

  What Is The Importance of Digital Marketing Certification? As a fresher or experienced digital marketer, there is always a scope to learn more. Regular upgradation of marketing skills is as necessary as securing your position in the digital era. A  Digital Marketing Certification  will only add more value to your existing digital skills. The learning process in digital marketing is unending. Adding a professional certification to your CV will always increase your value as a digital marketer. More knowledge, more skills, and more ways to show clients or employers that you can set their business apart will stand you out from the crowd. It is not necessary to pursue a 3 or 4 years long digital marketing course to become a professional. Today there are professional certifications that can prove your expertise in no time. It’s a field where proven ability supersedes academic qualification—mostly because college courses aren’t teaching the specific skills required to become a...

  Google Ads came to play in 2018 right after google.com became the most widely used website in the world. Previously Google AdWords was the online advertising platform which later got remodelled as   Google Ads . Here are some 2020 Google Ads Guidelines to help you understand the mechanism of online advertising. If you want to invest your capitals into online ads, Google Ads are the best. The huge reach of Google along with millions of customer base allows you to find a potential audience very easily. Fact: Google has more than 4 billion interactions and 250 million unique visitors. What are Google Ads? Google Ads are paid advertisements- that comes under the umbrella of PPC- pay per click (where the advertiser pays per impression/click of an advertisement) Google Ads is the best way to generate qualified leads, bring potential customers and increases the online presence of a brand/business. Google Ads Benefits Boost your website traffic Gets you more phone calls Intensify yo...

  Wondering what are the various forms of long term and short term digital marketing strategies? In recent times, all businesses require calculated digital promotions that are essential for brand awareness. Be it any field of work, creating a foolproof marketing strategy is very necessary. It is only through an impeccable marketing approach, your brand connects with potential clients, interested viewers, and generates ROI. The biggest struggle marketers face is the choice between  long term and short-term digital marketing strategy . The overall digital marketing involves a hybrid marketing (long term + short term) which is ultimately necessary for business success. Short-Term Marketing Strategy Simplified If you want quick wins, short term marketing is your go-to strategy. Short term digital marketing includes tactical methods that can achieve rapid results on a monthly, weekly, or even daily basis. It is a premeditated marketing style that accomplishes ‘on the horizon’ objec...

  Nowadays, a lot of businesses are becoming proactive towards pay per click advertising and Google Adwords Campaigns. To reach new viewers and increase revenue, PPC ads is very important. What makes Google AdWords and PPC ads valuable for businesses? PPC ads  can make a significant transformation in the way a website performs- combined with online strategy and various digital marketing practises. If you’re just starting your business and have the necessary marketing skills, PPC & Google Ads will solve half your problems. So let’s get straight to the benefits! Directly Target People through Advertising to reach similar businesses Pay Per Click ads lets you search for a whole set of a new audience. Be it any advertising platform, as a marketer, you can run your advertisement among thousands of people who are most expected to be interested in your service/product. For example, Google AdWords helps in mapping a large number of the audience (direct from Google database) and dr...

  Influencer Marketing   is getting bigger than ever in 2020. It is becoming gradually tough for brands to get acknowledgement on the internet. This is mostly because every brand/business, big or small, has entered the internet creating an insoluble amount of noise. Hence, Influencer Marketing. The concept of influencer marketing commenced long back when most people were influenced by second-hand information and opinion leaders. Today, influencer marketing is more sophisticated due to the universal social media, modern age tools and the internet itself. The Multistep flow model has existed for quite some time and that is the basic key to influencer marketing. Social media added more value and intricacy to influencer marketing. The core activities that are crucial to influencer marketing are: Mapping, identifying, and listing the relevant influencers Getting in touch with these influencers Taking help of influencers touch base with consumers Working with the influencers as advo...